The three most important HTML tags in search engine optimization are title tags, header tags, and ALT text. Let's take a closer look at each HTML tag.
TITLE Tags
Most of the major search engines gives the most relevance to keywords in the title tags within the webpage. As such, every page should have a title tag. In general, i have found that short keyword rich descriptions in the title tag works the best.
Good title tag:
Not so good title tag: