The Search Engine World

The Search Engine is Vast - and growing daily, both in terms of size and interms of complexity.

This blog and all the upcoming blog is about understanding how search engine works. Even if you are fairly experienced, read this section to make sure you have all the facts straight. It makes the rest of the blog a lot easier.

1) What is Search Engine optimization ?
Search Engine optimization (SEO) involves making web pages more search engine friendly to promote them as most relevant solutions for the search engine users.

The improvements can mean the difference between achieving top rankings, which can result in thousands of monthly visitors, and being lost in oblivion.

2) Why Search Engine Optimizations is important ?
Search Engine optimization is basically about following search engine rules. If your webpage fits the criterias that a search engine considers the most important factors in terms of relevance, then it will reward you with top rankings.

Search Engine optimizers simply modify Web pages to fit these criterias. This give the webpages abetter chance of being selected by the search engines as the most relevant page for the search query.

3) The importance of keyword research
The internet is basically a massive disorganized library. Search Engines are like librarians. They both try to organize the content, so that people can find what they are looking for wihtout too much effort.

With the books, librarians have benefit of bibliographic databases and the information on the book covers to help them organize their libraries.

Search Engines do not have such luxury. There aren't databases of every single webpage created. The internet is just too big. There's too much information to index.

The only way a search engine can try to organize the mass of information available on the internet is by the use of key words and links.

It makes sense to think that if a webpage makes enough keywords related to a certain topic, it should relevant to a search for information on that particular topic.

So part of the Search Engine optimization specialist's job is to make sure the web pages target the keywords that people search for when looking for products, services or information related to what the webpage offers.

The variety of key words used to search for the same product, services or information is quite staggering.

For example, here are the most popular keyword phrases used by people searching for information on search engine optimization:

* Search Engine optimization
* Search Engine rankings
* Search Engine optimisation ( Notice the English - as opposed to American - spelling of optimization )
* Search Engine placement
* Search Engine positioning
* Website Optimization
* Search Engine promotion
* High search engine rankings
* Search Engines ranking

and the rest

Now you can notice that how many different variations people use to search for information on the same topic.

The fact is unless a page contains all of the keywords in a search query, then it will have a very little of appearing at the top of rankings.

Before Web Pages can be optimized, you must conduct research to determines which keywords to target. This envolves finding targetted keywords, determining their popularity, assessing the amount of competition, and then decide which keywords to use in our webpages.

Very Fortunately there are tools to find out  what people are really searching for .

To be Continued in next blog after a week.